On-Air Personality

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Background

On-Air Personality

Jefe DeNiro

🎤 Jefe DeNiro is a rapper and radio personality from Detroit, Michigan, with music in his blood — literally, as a distant relative of the legendary Diana Ross. With 8 mixtapes, 4 independent albums, and a voice you can't forget, Jefe brings an original sound and undeniable energy to everything he touches. Now based in Alabama, he’s co-founder of Who Got It Entertainment and co-host of “Who Got It” on Poppin 90.3 FM, where he’s proving he’s not just up next — he already got it.

On-Air Personality

Rai Rai

Rai Rai is a singer, rapper, songwriter, and designer from Huntsville, Alabama, known for her bold voice and creative vision. Starting out in the choir with her mom, she’s blended soulful vocals with raw bars to create a sound all her own. She’s the founder of Bandjo Apparel LLC and Rai Music Entertainment, and now she’s stepping into a new spotlight as co-host of “Who Got It” on Poppin 90.3 FM. Whether on stage, on air, or in style — Rai Rai brings the full package.

On-Air Personality

Reesie

Straight outta real life and into your speakers, Reesie brings raw Scorpio energy, unapologetic truth, and wild love-life receipts to Toxic & True. She's the ex-wife of Jay7 and current partner (and two-time baby mama) of co-host Jefe Dinero — turning personal history into must-hear radio. 💥 Catch her Sundays 3–7 PM as she drops relationship gems, red flag alerts, and reckless honesty that keeps the group chat buzzing. 👀🔥

WHO WE ARE

Poppin 90.3 FM is the pulse of the streets and the heartbeat of the culture — a mainstream urban radio station delivering the hottest in hip-hop, R&B, and real conversation. From rising stars to legendary hits, we keep it fresh, relevant, and unapologetically authentic.
Broadcasting worldwide and based in Texas, we’re more than just a station — we’re a movement. Our shows are powered by real voices, raw talent, and a community that never misses a beat.
Stay tuned. Stay fresh. Stay Poppin.

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