Entertainment

“Who Got It”

Hosted by Jefe DeNiro & Rai Rai

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Saturday 10:00 am 3:00 pm
Sunday 10:00 am 3:00 pm

🎙️ Who Got It

Saturdays & Sundays | 10 AM – 3 PM
Hosted by Jefe DeNiro & Rai Rai
Where bars meet the culture — and the culture meets opportunity.


Welcome to “Who Got It” — the weekend takeover that brings together raw talent, real talk, and real elevation. Hosted by hip-hop artists turned on-air personalities Jefe DeNiro and Rai Rai, Who Got It is the ultimate platform for voices that don’t just want to be heard — they demand it.

Broadcasting live every Saturday and Sunday from 10 AM to 3 PM, this show is where freestyles, relationship heat, grind tips, and up-and-coming voices collide. If you’re looking to get noticed or stay in the know — this is where it all goes down.

Featuring segments like:

  • 🎤 Who Spit That – freestyle drop-ins and lyrical challenges where delivery is everything

  • 💘 Red Flags & Real Talk – relationship convos that cut through the noise

  • 💼 Hustle Hotline – career tips, job leads, and motivation for the money-chasers

  • 🎙️ Real Ones Only – unfiltered interviews with artists, influencers, and community leaders

  • 🔥 Street Certified – the official co-sign for unsigned heat making waves

Who Got It isn’t just a vibe — it’s a stage for the hungry, the bold, and the next to blow.


“Who Got It” crew


On-Air Personality

Jefe DeNiro

🎤 Jefe DeNiro is a rapper and radio personality from Detroit, Michigan, with music in his blood — literally, as a distant relative of the legendary Diana Ross. With 8 mixtapes, 4 independent albums, and a voice you can't forget, Jefe brings an original sound and undeniable energy to everything he touches. Now based in Alabama, he’s co-founder of Who Got It Entertainment and co-host of “Who Got It” on Poppin 90.3 FM, where he’s proving he’s not just up next — he already got it.

On-Air Personality

Rai Rai

Rai Rai is a singer, rapper, songwriter, and designer from Huntsville, Alabama, known for her bold voice and creative vision. Starting out in the choir with her mom, she’s blended soulful vocals with raw bars to create a sound all her own. She’s the founder of Bandjo Apparel LLC and Rai Music Entertainment, and now she’s stepping into a new spotlight as co-host of “Who Got It” on Poppin 90.3 FM. Whether on stage, on air, or in style — Rai Rai brings the full package.



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WHO WE ARE

Poppin 90.3 FM is the pulse of the streets and the heartbeat of the culture — a mainstream urban radio station delivering the hottest in hip-hop, R&B, and real conversation. From rising stars to legendary hits, we keep it fresh, relevant, and unapologetically authentic.
Broadcasting worldwide and based in Texas, we’re more than just a station — we’re a movement. Our shows are powered by real voices, raw talent, and a community that never misses a beat.
Stay tuned. Stay fresh. Stay Poppin.

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